Here's how the Facebook page live video solution works.

If your page is live, the live video will be displayed.
If your page is not live, the latest video will be displayed.
If your page has no videos and you are not live, it will display a message saying: We are not live.

You need to follow the following rules as well.

Your Facebook page and it videos must be set to public. Remove age and country restrictions.
Your Facebook page must have at least 25 likes. This rule applies to some Facebook pages only.
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